Purple: let's dispel the myth!
Updated: Jan 20, 2018
by Dominique Beverton
So ultraviolet is the Pantone colour of the year!
What a great colour to inspire strong, passionate and bold women.
Look no further than the suffragettes, who chose the colours of purple, white and green - now, in a year when we really start to turn the tide and stand on an equal footing with men, with equal pay and equal respect, what better way to make a statement of intent than with this glorious colour.
Let's face it this colour is bold, and definitely not shy, but it has so many great qualities, which we could all use.
Diana Ross pictures by Harper's Bazaar in the 1970s
I've long been inspired by the fashion choices of the 1970s. Think of Diana Ross in this picture from Harper's Bazaar, where this colour was used in abundance - it has given me so many ideas on how to wear it.
With its calming and beautiful tones, I chose to wear it for my 50th birthday, casually put together with white flip flops and a yellow saddle bag.
Purple and ultraviolet have long been associated with royalty and wealth due to the fact that it was, and still is, the most expensive dye to make.
Both the Queen and Grace Jones seem rather partial to purple and have been known to wear it head to toe - a statement indeed!
Thanks to the likes of Balenciaga, Zandra Rhodes, Adwoa Aboah, Laboutin (pictured above) and Prince, plus some good contributions from the high street in Mango and other stores, this Pantone colour is increasingly on show everywhere.
And, on a more personal level, among some inspirational women I met on instagram including Vanessa @themodeledit and @reddskinuk, to name just a few, this powerful colour has made a resurgence.
Once having a reputation for being dated and not particularly flattering, it has now become stylish, strong and cool.
Being a colour that works mixed with other bold colours like red and yellow, or more neutrals such as black and white, ultraviolet is a colour we can all experiment with.
Here are a few ideas of some wearable pieces.
This blouse is from @andotherstories on Instagram.
My purple is mostly vintage, but I like to add a contemporary note and mix it up with a modern twist, such as trainers with a maxi that happens to be in a lilac shade, and this faux gilet from Zara.
A wraparound is well-known for being flattering (thanks Diane Von Fürstenberg!). White and purple together have a far more modern and fresh vibe.
So let's give power to the ultra violet - even if it's just a nail varnish, it's a start...